Hello, Gorgeous! I'm delighted to welcome you to my website! Let’s get to know each other. 

My name is Eileen, and this shop was born out of my frustration with the lack of affordable quality choices at clothing stores. So what does a frustrated woman and lover of fashion do? Obviously, she starts her own apparel line! Never underestimate a woman upset with the status quo!

There is a great burden of social pressure on women to be “perfect,” which in turn makes us feel imperfect. That is the story of many of us women out there in the real world, and it makes us struggle with the image we see in the mirror. It was my nightmare since I was young. I was at the point of hating myself. Fortunately, that long and exhausting chapter has come to an end. After years, I can finally say that I accept myself for who I am; I’m no longer flawed but unique.

Through my new collection, I want to send a message to every woman out there: “You are beautiful and stunning because of your unique qualities.” I want to share a message of empowerment, to stop chasing impossible and illusionary standards in order to be considered attractive; Embrace YOURSELF! Release your inner power! And remember to eat veggies. A healthy woman is a happy woman. 

Fashion is the last thing I thought I'd end up doing. I’m a wife and a mom of two wonderful girls taking on this entrepreneurial journey. I don’t expect it to be easy, but when we decide to take action, and have the support of the right people, nothing can stop us but ourselves.

You are worth shining like a diamond every single day!